Communications
Design
Course Code (Undergraduate): 550077
Course Code (Postgraduate): /
48 Contact Hours
7.5 ECTS points Credit Points
Course Description
This course is designed to equip students with a series of skills and the mindset for exploring and communicating the art, design and architectural elements as part of the iterative design process.
This course will explore how the elements encountered in various kinds of art, design and architecture are to be composed to communicate effectively through various forms of presentations. The composition of elements is the core for all design works, which organically integrates all elements and components together and plays a unifying and controlling role. Art and Design are not just about being able to accurately render a scene, but to compose the visual form of this “music”. Admittedly regarding to design, nature is always our mentor.
This course also engages students to explore the role of the communication designer as collaborative, participatory and research-focused, redefining the designer’s role within ethics, cultural, entertainment, environmental, civic and global contexts. The techniques that are studied include: hand-sketching, model-making, digital modelling and fabrication, and presentation through different formats and communication techniques.
Timetable
Schedule and Topics
2. Realism and Perspective: From Renaissance Painting to Digital Media
3. Composition Techniques & Design Principles
4. Visual Technologies, Reproduction, and the Copy
5. Design in Everyday Life: Ethic, Cultural, Entertainment, Environmental, Civic and Global contexts
6. The Global Flow of Visual Culture
7. The Nature Landscape: The Mentor
8. Hand Sketching
9. Model Making: Physical vs Digital
10. Digital Modelling and Fabrication
Assessments
Assignment 1: Drawings: Ideas (30%);
Assignment 2: Modelling: Materials (30%);
Final Presentation Boards: Discourse (20%).
Prerequisite
The course is open for undergraduate students. This course is designed to equip students with a series of skills and the mindset for exploring and communicating the art, design and architectural elements as part of the iterative design process.
Reference Books
Sturken, M. & Cartwright, L. (2009) Practices of Looking – An Introduction to Visual Culture, New York, Oxford University Press.
Mitchell, C. (2011) Doing Visual research. London, Sage Publications.
Osgood, R & Hinshaw, J. (2009) Visual Storytelling. Boston, Wadsworth Cengage Learning.
Rampley, M. (2005) Exploring Visual Culture: Definitions, Concepts, Contexts. Edinburgh, University of Edinburgh Press.
Course materials (including lecture notes, supplementary readings and solutions to assignment questions) are handed out during the class.
Course Content
