E-business
Business/Commerce
Course Code (Undergraduate): 093045
Course Code (Postgraduate): 2093045
48 Contact Hours
7.5 ECTS points Credit Points
Course Description
This course introduces students to the nature of e-business and develops the understanding of e-business issues. Cases studies will be drawn to illustrate the different business models of existing and emerging e-business companies. Other areas of focus will include security protection measures, privacy, legal and ethical concerns as well as key technologies responsible for the success of an e-business.
Students are able to explore potential developments in the market through analysing existing and developing businesses.
Timetable
Schedule and Topics
1. Introduction to e-business
2. E-business infrastructure: The web and mobile platforms
3. Building an e-business presence: websites, mobile sites and apps
4. E-business security and payment systems
5. E-business business models
6. E-business marketing and advertising
7. Social, mobile and local marketing
8. Legal and ethical concerns
9. Online media
10. Social networks and communities
11. E-business retailing and services
12. B2B e-business
13. E-business innovation: designing the future
2. E-business infrastructure: The web and mobile platforms
3. Building an e-business presence: websites, mobile sites and apps
4. E-business security and payment systems
5. E-business business models
6. E-business marketing and advertising
7. Social, mobile and local marketing
8. Legal and ethical concerns
9. Online media
10. Social networks and communities
11. E-business retailing and services
12. B2B e-business
13. E-business innovation: designing the future
Assessments
Individual research report (20%);
Group project (40%);
Final examination (individual)(40%).
Group project (40%);
Final examination (individual)(40%).
Prerequisite
The course is designed for students from all academic disciplines to help them gain insight into e-business development. This course is open to undergraduate/postgraduate students.
Reference Books
Elias M. Awad, E-Commerce: From Vision to Fulfilment, 3rd edition, Prentice Hall, 2007, ISBN-10: 0131735217 ISBN-13: 9780131735217
Course materials (including lecture notes, supplementary readings and solutions to assignment questions) are handed out during the class.
Course materials (including lecture notes, supplementary readings and solutions to assignment questions) are handed out during the class.
