Course Code (Undergraduate): 093045

Course Code (Postgraduate): 2093045

48 Contact Hours

7.5 ECTS points Credit Points

Course Description

This course introduces students to the nature of e-business and develops the understanding of e-business issues. Cases studies will be drawn to illustrate the different business models of existing and emerging e-business companies. Other areas of focus will include security protection measures, privacy, legal and ethical concerns as well as key technologies responsible for the success of an e-business.

Students are able to explore potential developments in the market through analysing existing and developing businesses.


Schedule and Topics

1. Introduction to e-business
2. E-business infrastructure: The web and mobile platforms
3. Building an e-business presence: websites, mobile sites and apps
4. E-business security and payment systems
5. E-business business models
6. E-business marketing and advertising
7. Social, mobile and local marketing
8. Legal and ethical concerns
9. Online media
10. Social networks and communities
11. E-business retailing and services
12. B2B e-business
13. E-business innovation: designing the future


Individual research report (20%);
Group project (40%);
Final examination (individual)(40%).


The course is designed for students from all academic disciplines to help them gain insight into e-business development. This course is open to undergraduate/postgraduate students.

Reference Books

Elias M. Awad, E-Commerce: From Vision to Fulfilment, 3rd edition, Prentice Hall, 2007, ISBN-10: 0131735217 ISBN-13: 9780131735217
Course materials (including lecture notes, supplementary readings and solutions to assignment questions) are handed out during the class.

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Course Code (Undergraduate): 093045
Course Code (Postgraduate): 2093045


学时: 48 Contact Hours
学分: 7.5 ECTS points
语言: English, 中文
课程开放日期:28 June 2021
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